How to Shorten A Link For Instagram Bio For Free

Shortening a link for your Instagram bio is essential because it allows you to share content more effectively with your followers. 

Instagram’s bio section has a character limit of 150, which includes the text and the link. 

Therefore, an Instagram link shortener can save space and help maintain a clean and visually appealing bio. 

Moreover, short links can make your bio look professional and user-friendly. 

Here’s a guide on how to shorten a link for Instagram:

Understanding the Importance of Shortened Links


The character limit in the Instagram bio means you need to be concise. Shortened links take up less space.

Aesthetic appeal

Short links make your bio look neat and organized, increasing the chances of user engagement.


Using URL shorteners can provide you with data on how many clicks your link receives.

Choosing a URL Shortener


One of the most popular URL shorteners, ShortifyMe provides you with customized short links and tracking data.


Another user-friendly option, TinyURL allows you to create custom aliases for your links.


This service enables you to create branded links, making your Instagram bio look more professional.

Part of Hootsuite, offers short links and tracking features.

Creating a Short Link

Using ShortifyMe

  1. Create a Short Link:
    • Click on the “ShortifyMe” button.
    • Paste the original URL you want to shorten.
    • Customize the link (free sign up required). You can create a custom alias for your link.
  2. Copy the Link: Once the link is generated, you can copy it and use it in your Instagram bio.

Using TinyURL

  1. Go to the Website
  2. Create a Short Link
    • Paste your original URL in the designated box.
    • Customize the alias (optional).
    • Click “Make TinyURL!” to generate your short link.
  3. Copy the Link: Copy the generated short link and paste it into your Instagram bio.

Using Rebrandly

  1. Sign Up: Create a Rebrandly account.
  2. Create a Branded Link:
    • Click on the “New Link” button.
    • Paste the original URL.
    • Customize the domain and link slug (optional).
    • Click “Create” to generate the branded link.
  3. Copy the Link: Copy the link and use it in your Instagram bio.


  1. Access the feature: is available through the Hootsuite dashboard.
  2. Shorten the URL:
    • Paste your URL into the designated box.
    • Click “Shorten with” to generate the link.
  3. Copy the Link: Copy the shortened link and add it to your Instagram bio.

Adding the Shortened Link to Your Instagram Bio

  • Open your Instagram app.
  • Go to your profile: Tap the profile icon in the bottom-right corner.
  • Edit your profile: Tap the “Edit Profile” button.
  • Add the link: In the “Website” field, paste the shortened link you generated.
  • Save changes: Tap “Submit” or the checkmark to save your changes.

Using Link-in-Bio Tools

For those looking to optimize their Instagram bio further, you can use link-in-bio tools such as Linktree, Campsite, and Taplink. 

These tools allow you to create a landing page that houses multiple links, making it easier to share various content with your followers.

Monitoring and Tracking

Analytics: Use the analytics provided by your URL shortener to track the performance of your link. Bitly, Rebrandly, and other services offer insights such as click-through rates, geographic data, and more.

Adjusting your strategy: Based on the data you collect, you can refine your content and bio to better suit your audience’s interests and behaviors.

Best Practices

  • Keep it simple: Choose easy-to-remember custom links for better branding and user experience.
  • Update regularly: Change the link in your bio regularly to keep it fresh and relevant.
  • Avoid using multiple link shorteners: Stick to one service for consistency and ease of tracking.


Shortening a link for your Instagram bio is a straightforward process, but it can have a significant impact on how you engage with your followers. Whether you choose Bitly, TinyURL, Rebrandly, or, the key is to keep your bio organized and your links trackable. Using these tools, you can optimize your Instagram presence and enhance your followers’ experience.

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