How to Increase Your TikTok Followers: A Step-by-Step Guide

TikTok offers endless opportunities to businesses and personal brands for boosted growth and higher popularity across a large scale. However, it is not easy to succeed as an influencer or a creator on the platform as TikTok’s algorithm considers several metrics like Follower count when determining the value and popularity of the videos.

In this post, you will discover why it is important to increase your TikTok followers and what are the possible ways to boost your followers.

Why are TikTok Followers Highly Important?

The number of followers you have on your TikTok account reflects the popularity you have. Typically, it is a way to measure the impact your content has on users. Once you get the right number of followers and understand what your target viewers want, you can improve your chances of becoming a good creator.

The more loyal followers you have, the better influence you can have on your audience. As a result, brands will surround you to promote their products or services, known as influencer marketing. Real influence can be expensive, thereby you can earn more money by charging brands money for their products or service promotion.

Having many followers can attract more sponsors, business partners, and customers. In simpler terms, the higher follower count can make you popular and credible among the audience on the platform, improve your visibility, and help you achieve your TikTok campaign goal.

Step-by-step Guide on How to Gain More Followers on TikTok 

Increasing your follower count can be easier when you implement the following tips step by step carefully.

  1. Understand your audience and create content for them

TikTok has more than a billion active users as it has something to offer everyone be it Gen Z, baby boomers, or others. People of different countries, age groups, cultures, and interests can get some unique content on this platform. So, before creating videos, it is important to understand who you are creating content for.

Using your TikTok analytics is one of the best ways to identify patterns in the location, age, and gender of the audience. Once you figure out who your potential audience is, consider what they are interested in seeing and how they tend to be engaged.

After understanding your audience and their requirements, make videos that resonate with them by discovering your niche. You can try experimenting with different forms of content to find what gains higher engagement. Or you can ask your followers for the content they are expecting from your account.

2. Find and use current trends

You will not be able to grow successfully on TikTok if you are not using the current trends. Participating in the trending challenges can improve your content’s visibility on the FYP (For You Page), TikTok’s recommendation algorithm, and main feed. Leveraging TikTok trends can gain more followers, significantly expand your reach, showcase your creativity, and help go viral.

Keep exploring FYP, checking popular hashtags, and considering the sounds that are being widely used repeatedly to find the latest trends. Adapt trends that align with your audience, their interest, and your brand. Make sure that the trend fits organically with the content while maintaining the authenticity of your brand.

3. Share user-generated content or UGC

User-generated content (created by TikTok users) can add a layer of authenticity to your account and persuade viewers for more engagement with your videos. It helps in developing a loyal and more engaged community.

You can share content developed by your followers or other users to give them a shoutout. People are more likely to interact with TikTok content creators who value them and highlight their community. Make sure to get consent from other creators and offer credit to them for their original content. You can ask more users to share their content with you, give their feedback, or ask questions from them.

4. Begin a content series

Creating a content series can provide you with a sense of continuity that encourages your audience to keep coming back for more. A content series is an array of interconnected videos that revolve around a specific narrative or theme. To create an effective content series, first, define your plan and find a reason that can keep your audience engaged to the next part. Follow a strict consistent posting schedule and keep using your analytics or audience feedback to get rid of things that don’t work.

5. Use hashtags and trending sound or music

Trending hashtags, sound effects, or music are powerful tools that can improve the searchability of your videos on TikTok. Use popular and right hashtags to help your users search for your videos, thereby gaining more new followers and a higher engagement rate. Include a combination of 3-5 different hashtags in each post such as niche-specific, trending, and general hashtags.

TikTok has a huge library of sounds and music that can make your videos more attention-grabbing and boost your chances of going viral. Moreover, the algorithm also favors videos that feature trending music or sound effects. The reason is that videos with trending music have more chances of being shared, engaged with, and saved, all these are crucial metrics that the algorithm keeps into account when determining what must appear on the FYP.

6. Share your TikTok videos to other online platforms

Sharing your TikTok videos to your other social media accounts or online platforms can boost your video’s exposure and attract a wider audience. Try to promote your content on platforms that prioritize short-form videos like YouTube Shorts, Instagram Reels, and Facebook Reels.

One most important thing to make sure of is that you adapt your content based on the unique set of guidelines of each platform. Also, consider the right activity times and personalize features for each platform.


Getting the right number of real followers is among the most important things you will need to become a growing and trending TikTok creator or influencer. Using the above-mentioned tips can help you drive loyal and authentic followers easily and naturally. More followers and more Tiktok likes are interconnected. So, in this way you can easily get more TikTok likes.

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